Mission Statement

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Core Purpose

To create a safer, healthier, and more prosperous Canada through the establishment of the widespread use of critical thinking and sound science when making important societal decisions.

Vision

To be recognized as the most effective and consistently successful force countering pseudoscience and preventing the exploitation of Canadians by the dishonest, the unscrupulous, and the misinformed.

Mission

We provide analysis of dubious scientific claims to Canadians, our government, and the media, promote objective critical thinking, and advocate for the enforcement and strengthening of consumer protection regulation.

Values

We value professionalism as a foundation for excellence.
We value integrity and honesty in all our decisions and actions.
We value open-mindedness and humility when approaching any scientific question.
We base our positions on the evidence available.